Apple designs and manufactures premium consumer devices, anchored by its proprietary silicon ecosystem (A-series and M-series chips). The strength of its deeply integrated hardware and software platform underpins the high-margin Services division, providing a durable revenue moat and a global installed base of over two billion devices.
AAPL is positioned for a major, secular hardware cycle reset (C3), driven by the deployment of tightly integrated, on-device AI functionality (T6). The strong 8.96% sequential revenue momentum indicates the ecosystem is stabilizing, priming the massive installed base for the necessary device refresh. Furthermore, the 0.69% TTM Gross Margin expansion indicates stabilizing pricing power. The underlying quality is characterized by utility-like cash generation, with TTM FCF Margin at 23.73% and ROA exceeding 30.58%, justifying its M2 valuation as it prepares for the next product cycle turn. Strong insider buying further validates management's conviction.
| Market Cap | None |
| PE Ratio (TTM) | None |
| Revenue (TTM) | None |
| Profit Margin | None |
| 52 Week High | None |
| 52 Week Low | None |
| Price | 278.08 |
What do you have to believe?
Growth vs Discount Rate
| 12% | 9% | 7% | |
|---|---|---|---|
| High | -- | -- | -- |
| Base | -- | -- | -- |
| Low | -- | -- | -- |
■ Undervalued ■ Overvalued
| Year | Revenue | Margin | FCF | PV of FCF |
|---|---|---|---|---|
| Terminal Value (PV) | -- | |||
| Enterprise Value | -- | |||
| Equity Value (EV + Cash - Debt) | -- | |||